Brief

A retailer in a cold climate wanted to widen its winter slipper offer beyond basic plush styles and add a pair that could step outside.

What we did

• Added fleece-lined indoor/outdoor clogs and wool-blend booties
• Agreed a mixed-size carton plan to spread stock across stores
• Built a reorder window ahead of a late cold snap
• Supplied point-of-sale imagery and size charts

Outcome

The range outsold the previous winter and the clog became the chain's best winter slipper SKU.